BRANDS

Grocery is a Hong Kong lifestyle label founded in 2018, known for heavyweight fabrics, washed finishes, and clean, functional silhouettes. Its understated, built-to-last essentials — complete with the signature "invoice" tab — make everyday staples feel considered.

ADLV — acmé de la vie, French for "the pinnacle of life" — is a South Korean streetwear brand founded in Seoul in 2017. It became a global phenomenon on the back of its oversized "baby face" graphic tees and hoodies: bold, playful, and unmistakably ADLV.

Life Work is a Seoul-based street-casual brand founded in 2018, best known as Korea's "Bulldog Brand." Its French bulldog mascot fronts a line of relaxed everyday streetwear that blends lifestyle and sport with clean, confident graphics.

Calmmind is a popular contemporary streetwear brand founded in 2016, famous for its signature playful little monster graphics, oversized overfits, and bold patterns.

Fier de Moi — French for "proud of myself" — is a contemporary South Korean streetwear label with an artful, design-led approach. Expect premium cuts, considered graphics, and statement pieces made to stand out.

Represent is a British streetwear brand founded in Manchester in 2011 by brothers George and Michael Heaton. What began as a bedroom project grew into one of the UK's most influential labels — known for its elevated, premium take on everyday streetwear.

The Malaysian brand aims to embody the essence of creativity by challenging the status quo, pushing traditional fashion boundaries, and championing those who embrace risk-taking and individuality.