SCENE by Ice Fire
SCENE by Ice Fire brings Japanese Ivy heritage to the streets of Hong Kong — bold logo tees in heavyweight 230g cotton, plus playful collaborations with names like To-Fu Oyako and Grocery.
SCENE was born in Japan in 1976 as the casual line of VAN Jacket, the house that brought Ivy style to Japan. Ice Fire, Hong Kong's legendary select shop since 1982, carried it for a generation — and in 2024 opened its own SCENE by Ice Fire store at Langham Place, Mong Kok. Now landing in Indonesia at StreetVLT.
